Why tap paths break after the third screen
Cognitive load, Thai keyboard switching, and the false comfort of a healthy add-to-cart rate.
Journal
Working notes from paths that did not behave.
Faculty and alumni publish the awkward findings that do not fit a vendor recap. Read slowly; these are not growth hacks.
Reading micro-hesitation in Thai checkout flows
Pauses that look like engagement until you sit with the recording long enough to hear the doubt.
Attribution windows that mislead mobile teams
When a seven-day window recasts an OTP retry as campaign loyalty.
When heatmap tools lie about thumb zones
Aggregate tap blobs that flatter a button no one can reach on a commuter train.